Guest post by Clare Whitmell
When I was hiring, the CVs that made it into the interview pile were confidently-written “look at what I can do for you” attention-grabbers that didn't make me have to wade through pages of dense text. Faced with ever-increasing numbers of applications, a hiring manager's first instinct will be to whittle down the CV pile, so here are some tips to make them sit up and take notice of you.
Avoid cliches
Don't waffle, don't make claims for yourself that you can't support, and stay away from hype. "Experienced", "excellent communicator", "results-driven" are meaningless, “so-what?” phrases that make hiring managers roll their eyes and move on to the next candidate.
Write for your reader
Put yourself in their shoes. Why would they want to interview you? What qualifies you? Is it your achievements, as in “a profit-doubling sales rep”, or your qualities “an unflappable and unfailingly courteous customer service pro” for example? Everything in your CV should broadcast your match for the role in clear, engaging language.
Give context
Frame your experience and achievements in a CAR (Challenge - Action - Result) format to keep the hiring manager reading to the end of your story. For example: "Turned around a failing sales team and dwindling market share by identifying new market segments and revolutionising incentive schemes. Increased profits by 10% in less than 18 months." gives a much clearer picture of your talents and ability to get results than a plain "Increased profits by 10%". As soon as a manager reads “I was responsible for” or “Duties included” you can assume they'll be stifling a yawn.
Be bold
If you use a template, your CV risks looking just like the next one. Instead, think long and hard about what you need to prioritise. Don't be afraid to move around information (such as career history) or to bring key highlights to the fore. By far the biggest mistake job seekers make is not treating their CV as a sales and marketing tool. Lead with your most important selling points (in the top half of your CV) to make a strong initial impression.
Don't be afraid to add a dash of colour to headings, bullet points or section dividers. In a sea of black and white CVs, a little colour makes yours stand out.
Clare Whitmell blogs on CV writing and job search strategy at www.JobMarketSuccess.com and is the Guardian Careers expert on CVs and interviews.